Growth & New Markets
Accelerating Business Growth, driving new market entry strategies, and helping find your Blue Ocean
Growth, and profitable growth, is intoxicating and exhilarating at the same time. It is the most followed and most watched parameter by all stakeholders alike – be it shareholders, be it employees and be it suppliers. A good top-line and bottom-line can lift the markets and employee morale alike.
And today, Profitable growth is becoming more and more difficult to achieve. There are many reasons that include:
And as markets mature and competition become piranhas, most organizations look for cutting costs and improving efficiencies. While it is important to achieve efficiencies, it is also the time to explore new markets and re-position yourselves for further Growth.
We help Organizations navigate challenges and achieve exponential Growth including finding new markets, while staying profitable. We leverage our deep understanding of strategy and take a structured, phased and iterative approach supported by a proven “Growth Acceleration” framework to enable exponential growth. The framework is enabled by our partnership with Blue Ocean Global Network (BOGN).
Many leading firms have grown exponentially and found new markets while making the competition irrelevant using the Blue Ocean concepts and methodologies. Using blue ocean shift, companies create new demand rather than fight over existing demand (Red Oceans).
A blue ocean shift involves moving from highly competitive crowded markets to un-explored new markets in a way that your people own and drive the process.
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components:
having the right perspective,
a clear roadmap with market-creating tools, and
building people’s confidence at every level to drive and own the process.
Watch how Citizen M created a Blue Ocean
Is Blue Ocean Shift relevant for your organization?
Blue Ocean Shift is relevant to organizations that want to disrupt and seriously differentiate themselves in an increasingly commoditized market and maintain their leadership positions.
Good news is that you don’t have to completely abandon or change your current business models. Most blue oceans are created from within a red ocean when a company alters the boundaries of an existing industry
Value Innovation for Indian Mkt
Philips created a product-segment from scratch that was new, identified and targeted to a whole set of non-customers in affordable care and all this at a price that created a benchmark
Blue Ocean in Milk Shake!
CavinKare's value innovation by leveraging power of supply chain at the boundary, identifying non-customers for trials and ultimate consumers and how they created a moat.
Some Blue Ocean Inspirations
Effilor Consulting Services is an Authorized Partner and a member of Blue Ocean Global Network (BOGN), a global community of practitioners. BOGN works with corporations, national governments, non-profit organizations and individuals to formulate and execute blue ocean strategies and shifts.
Blue Ocean Strategies are based on the seminal books “Blue Ocean Strategy” and “Blue Ocean Shift” written by W. Chan Kim and Renée Mauborgne.
These books challenged everything there was to know about strategy and its execution.