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Growth & New Markets

Accelerating Business Growth, driving new market entry strategies, and helping find your Blue Ocean

Growth, and profitable growth, is intoxicating and exhilarating at the same time. It is the most followed and most watched parameter by all stakeholders alike – be it shareholders, be it employees and be it suppliers. A good top-line and bottom-line can lift the markets and employee morale alike.
And today, Profitable growth is becoming more and more difficult to achieve. There are many reasons that include:
  • Hyper Competition
  • Commoditization
  • Market Maturity
  • Technological disruption
And as markets mature and competition become piranhas, most organizations look for cutting costs and improving efficiencies. While it is important to achieve efficiencies, it is also the time to explore new markets and re-position yourselves for further Growth.

Featured Insight

We help Organizations navigate challenges and achieve exponential Growth including finding new markets, while staying profitable. We leverage our deep understanding of strategy and take a structured, phased and iterative approach supported by a proven “Growth Acceleration” framework to enable exponential growth. 

Many leading firms have grown exponentially and found new markets while making the competition irrelevant using the Blue Ocean concepts and methodologies. Using blue ocean shift, companies create new demand rather than fight over existing demand (Red Oceans).

A blue ocean shift involves moving from highly competitive crowded markets to un-explored new markets in a way that your people own and drive the process.


To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components:

  • having the right perspective,

  • a clear roadmap with market-creating tools, and

  • building people’s confidence at every level to drive and own the process.

Watch how Citizen M created a Blue Ocean