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Value Innovation at citizenM hotels using Blue Ocean Strategy

Most organizations continue to fight for market share without realizing that it is a no-win battle. It is a fixed pie in which if one has to win someone else has to lose. citizenM hotels is a celebrated example of using Blue Ocean Strategy.

In our most conservational webinar Michael Levie, co-founder of citizenM Hotels spoke about their journey of using Blue Ocean Strategy and answered many key questions. 

Key Takeaways

How did citizenM sidestep competition? How did citizenM redefine market parameters and create uncontested market?

citizenM coined the phrase “Affordable Luxury for the People”. In the process they garnered a whole set of non-customers. What they called as Mobile travellers. How did they identify an untapped need for these set of customers – a white space?

You can also watch the full video on our Youtube Channel @

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