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TALENT & PERFORMANCE
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Technology & SaaS

Transforming Business Analyst Organization to embrace Consulting Mindset

The Challenge

A leading software organization with clients across the globe. The company was looking to transform their business analyst organization to embrace consulting mindset for better client connect and higher revenue realization. 

The challenges faced by the Business Analyst Organization were: 

  • Lack of connect with clients

  • Lack of proactiveness in identifying new business opportunities

  • Less ability to say “No” to their customers

  • Inadequate process of Requirement Analysis and Management

  • Lack of Thought Leadership

The Approach

We tailored our flagship BA2BC (Business Analyst to Business Consultant) program to align with the client’s strategic priorities and learning culture. The program is designed to accelerate the transformation of Business Analysts into confident, consulting-oriented professionals.

01

Structured Transformation Framework:
Leveraged our proven Three-Horizon Model to guide participants through a phased evolution—from tactical execution to strategic advisory.

02

Applied Learning Approach:
Sessions were anchored in real work products and contextual case studies, ensuring participants could immediately apply concepts rather than passively absorb theory.

03

Immersive Role-Play Simulation:
A full-fledged role-play experience enabled participants to practice consulting behaviors in real-time, reinforcing learning through experiential scenarios

The
Impact

The customized BA2BC initiative delivered measurable outcomes across multiple dimensions:

01

Enhanced Revenue Realization:
Business Analysis engagements transitioned to value generators, unlocking higher margins through strategic alignment and delivery excellence.

02

Accelerated Cross-Sell & Up-Sell:
Analysts equipped with a consulting mindset identified adjacent opportunities, leading to improved solutioning and expansion of client portfolios.

03

Expanded Downstream Pipeline:
The program catalyzed demand for follow-on projects by elevating stakeholder engagement and surfacing latent needs during discovery and delivery phases.

We have partnered with Effilor over the last 3 years. We found their interventions to be customized to our needs, well thought through and well executed with clearly measurable results.

- Meera Krishnan, Vice President, SQS India BFSI Limited
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