Many leading firms have grown exponentially and found new markets while making the competition irrelevant using the Blue Ocean concepts and methodologies. Using blue ocean shift, companies create new demand rather than fight over existing demand (Red Oceans).

​

A blue ocean shift involves moving from highly competitive crowded markets to un-explored new markets in a way that your people own and drive the process.

 

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components:

• having the right perspective,

• a clear roadmap with market-creating tools, and

• building people’s confidence at every level to drive and own the process.