“If there ever were a red ocean,” observes Michael Levie, co-founder of citizenM Hotels, “the hotel industry would be it. It’s redder than red.”


See how citizenM hotels stand apart. How did a blue ocean shift lead the hotel chain to occupancy rates of 90% while enjoying affordable luxury at 40% lower costs and the highest guest-ranking scores.

citizenM Hotels - A Blue Ocean success story

Recently, Michael Levie spoke about his journey and how his organization made the Blue Ocean Shift. Around 80 executives across the industries participated in a conversation with Michael.


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